Last week I focused on continuing to work on the blurb for my upcoming book Escape Cubicle Quit The Job You Hate. Create a Life You Love.
The blurb does take a lot more time to create than expected even though it is only a short paragraph of a few hundred words.
The key for me was understanding how to pull out the key points of this book rather than providing a summary of what’s inside the book.
I had to keep asking myself:
Why would a reader pick this book up?
What is in this book that could potentially grab their attention?
What specific problems am I solving for this particular reader?
Am I providing what the reader really needs?
Am I highlighting the benefits of this book?
Am I showing them how their life could change by reading this book?
The blurb is essentially a sales pitch.Continue Reading