I’m feeling pretty excited knowing my book is almost ready to be published! It’s taken me over a year and a half to get to this point, and it’s a great feeling being able to see the light at the end of the tunnel!
The main stages involved in writing a book are:
- Writing the book (done!)
- Editing (….almost done!)
- Surviving the editing process (I survived!)
- and Cover design
Every stage of producing this book has taken me wildly out of my comfort zone. It’s been scary but I’m learning so much, and I’m enjoying every step of the process.
The final stages of this book journey now focus on deciding on the cover which has also been a learning curve. I thought it would be pretty easy to get this done but its taken a while.
Make a Decision!
The biggest mistake I am making is that I’m not making a decision as to what I want the cover to be!
And when you don’t make a decision, its because you don’t want to take responsibility if it all goes pear-shaped. I should know this since I talk about the power of making decisions in my upcoming book (Escape The Cubicle)!
There are numerous articles out there on how to create a great cover but ultimately it comes down to the author making a decision and going with it.
You have to have the confidence that you are doing the best you can for your book. You have to have the courage to believe in your decision-making skills.
My designer has mocked up almost eight different designs since this process began. Although I had provided an extensive cover brief to my designer, I was disappointed with the initial designs produced.
I didn’t think they represented my genre and the feedback I got from other people and my target market was pretty consistent with my thoughts.
So I went with my gut feeling and asked the designer to keep the clean look and feel of the design but to go back to the drawing board.
I suggested we use sign post imagery and also mock up covers that were only font based since this was also popular in my genre of self-help and career/ business books.
And here are the covers I got back:
My gut reaction to the font based designs was no way! Though some of them stood out, I knew in my heart they didn’t feel right.
Use Social Media to Get Feedback
So I took 2 of the covers that I thought were the best of all the designs, put them side by side and sent a message out on Twiter to ask for feedback.
Almost 99% of respondents liked the sign-post imagery; my gut feeling also went this way.
Make a Decision and Move Forward!
So I have now decided to go with the below image but have asked the designer to make some changes concerning the colour scheme.
What did I do differently this time around?
When the first covers came out, I asked everyone I knew for their opinion. And when you ask for opinions, you can be sure you will get them… a lot of them!
Feedback is great, but it can also make you even more confused when you get back 100 different opinions!
It can make you feel overwhelmed and leave you feeling stuck. In fact, I felt terrified to make a decision in case I offended anyone’s opinion or if I made the wrong choice!
Believe in Your Judgement- You Wrote The Book!
But what I’m learning is that you cannot make a wrong choice if you go with your gut feeling. As the author, I wrote the book, and I know who I wrote it for. I need to see the cover in the eyes of my reader. And I am my reader! So I need to trust my instincts.
So this time around I only asked a small sample of people for their feedback. Feedback is great, but you need to know when to step back and make your own decision.
As Author-entrepreneurs and CEO of your creative author business, we need to make decisions. That’s what separates leaders from employees. You need to, therefore, get used to making decisions and facing the consequences.
I feel relieved that I’ve made a choice. I’ve passed on my feedback to the designer and will await the finalised designs. And of course, I will share the new cover here too – stay tuned!
Do you have any tips on how to choose a cover design? Please join in the conversation by posting a comment below or like and share.