It was Digital Book Week (DBW) last week.
For those new to this stuff, it was a week-long conference held in the USA discussing the digital book market trends.
I didn’t’ go in person, but in today’s’ world, you can pretty much be anywhere if you are online. And
And it’s always worth paying attention to what is happening in your industry so that you can ride the waves and see what changes are coming up and what opportunities you can leverage to build your business.
Here are a few updates from DBW which I was following via the Twitter hashtag handle #DBW17.
It’s interesting to see what the general trends and conversations that were being had.
#1. Make sure your book is available in eBook version
More than 75% of books are purchased online (mostly through Amazon) and half a billion dollars in sales have come in on books that do not have an ISBN (presented by Data Guy at Author Earnings. You can read the full report they presented here. Worth a read.
#2. There is a need for collaboration a community between indie-authors.
Something I feel passionately about which is why I joined ALLi this year.
I always struggle with the tech side of things and would love to tap into a community who could help with explaining and setting up things like Google Analytics, Google Tag Manager and Facebook pixels for Facebook ads.
We could then track conversions on our landing pages and study that data.
All this stuff is relatively new to me but I’m excited about the prospects of learning. Authors are entrepreneurs in today’s world and this is why we must track and measure what is / is not working.
#3. Use and understand data to make better decisions
This quote made me laugh! In today’s world, we need to think outside the conventional box. Old school advertising no longer works. We have so much more data available to us and we need to understand how to use it. Think about all the free data available via social media.
#4. Discounting the first book helps bring in sales with other books in the series
This advice has been around for a long time now and is basically about discounting the first book so that the other books in your series will sell.
The first book is a ‘loss-leader’ but you make up for this loss via sales of your subsequent books.
So think about writing more books and in a series.
#5. Lower priced books entice more readers
Think about pricing your book in the low-end i.e £2.99 rather than at the higher end to reach more readers.
Especially if you are a new author, people are likely to try out your books if they are cheaper than spend more money on an unknown author.
#6. Self-help and craft books are on the rise!
My new upcoming books are self-help books on how to live with purpose and find your passions.
But I want to stress that I’m writing this book not because it’s trending at the mo, but because this is what I am passionate about writing.
And you need to be passionate about what you are writing otherwise will struggle writing the book!
#7. An author’s content is more important than their platform
This comment via Jane Friedman was interesting since we are always encouraged to build a platform.
I think as a new author, you should make an effort to start building out your platform but not to the detriment of producing quality books first.
Remeber, the writing must always come first.
#8. Don’t use faces on covers via Meredith Rich
I also don’t think using faces on covers work, especially for non-fiction.
#9. Authors need to get to grips with Facebook- it’s the fastest growing retail channel
#10. Audio books are on the rise.
I’m planning on releasing audio books for my books too at some point. This will add an additional revenue stream for my business.
#11. Readers do go on to buy other full priced books in addition to discounted books via Diana Urban
#12. Price promotions can get you in the eye line of new readers.
For more info read these posts:
- 7 Top Book Marketing Tips from DBW 2017 via Diana Urban
- Round up summary by Ron Vitale
- Data Guys presentation at DBW17