It’s quite surreal to walk into your local Waterstones and see your book on the shelf!
After almost 16 months in the making I was excited to finally hold the book in my hands and what an experience it all has been!
The book is a crowd sourced book from leaders, entrepreneurs and visionaries in the Fin Tech space.
For those who are new to this new buzzword, FinTech is a new sector that is emerging whereby the traditional world of finance is being disrupted by technology.
Think about Apply Pay, GoCardless and other ways you are now paying for your goods. This is an example of FinTech. You no longer need the services of a traditional bank to carry out your financial transactions.
The FinTech revolution is being driven by a wave of starts-ups with innovate business models and revenue models. Such FinTech firms now offer users a range of financial services which were once exclusive to the business of banks.
My chapter ‘India’s FinTech Ecosystem’ looks at how finance is being disrupted in emerging countries and it is no longer the preserve of Silicon Valley.
I had a lot of fun writing this chapter and researching many interesting starts-up who are doing amazing things such as Milaap, an online crowd funding platform, and Feazt, a platform that connects food lovers by allowing them to host their own dinner parties.
The official Book Launch took place at The Shard in London. Many of the authors had flown in for the event.
We kicked off with each author signing 200 copies of the book (one of each of us and the other for guests who were attending the Launch).
Signing all those books gave me a flashback to when I was ten years old and i would spend my ‘homework’ time signing my name at the back of my book. When my Dad once caught me doing this and questioned why I was signing my name multiple times I replied with ‘I’m practicing my signature for my book launch!’.
Suffice to say it has been a life long dream of mine to write a book and have a book published with my name!
What did I learn from this experience?
- You can crowd source a book through experts in the field. This is what Susanne Chisti and Janos Barberis (the editors) did.
- Use the power of community. Tap into people who have the knowledge you want to package up into a book. These people will also help you to market your book on your behalf because they now have a vested interest in the book doing well. When this book officially launched, there were a number of marketing tools employed including a Thunder Clap campaign. This is when you leverage the combined value of all your social media contacts and a simultaneous tweet is shared at the same time. This single tweet thus gets amplified. The FinTech book community had a combined social media reach of 250,000 people! This is the power of community and social media.
- Know what you are signing away. This was a traditionally published book and I had to sign away my rights as a condition to be included in the book. However, ask yourself whats more important, a legacy or currency? For me, I wanted to be in a traditionally published book, I wanted to have the experience of being a published author. I have my own plans with self- publishing and I have learnt a tonne of stuff during the last year. This will all feed into my future success. I am in this for the long-term and not a quick buck. Therefore I was happy to not take an income for this particular book project and exchanged currency for the experience which is priceless. Being included in a book also gives you unexpected opportunities such as speaking at events and being invited to be included in other book projects.
- Traditional publishers still rely on the author to market and sell the book! There is still a misbelief that if you get a traditional published deal the publishers will do everything for you and all you do is write. WRONG! The FinTech book sold 2,500 copied on pre-order and most of those orders came from the FinTech community of authors and their contacts. Thus the publisher is making ‘free’ money. The Launch was primarily driven by the Fintech authors and editors and I had a hard time trying to figure out where the publisher guys were lurking about. This is why I am so passionate about self publishing and publishing 3.0. Self published authors are now entrepreneurs because we need to write as well as market and sell the books. Even if you are traditionally published you still have to be able to reach out to your audience through a brand or platform. This is why I believe self publishing is the way forward, especially if you take a professional approach like Joanna Penn does (my hero!!).
I am Day 1 into my Author Entrepreneur journey and am super excited about the content I am producing and will be sharing with you all. I am in the process of writing my next self-published book on how to find your purpose and do work you love (a topic I am super passionate about).
Big Milestone Achieved – I Quit The Corporate Day Job!
The 1st April was also a special and long-awaited milestone for me because… I finally quit the corporate day job to become a full-time Creative Entrepreneur. This was a long time in the making and not an overnight decision and certainly not one I made based on the launch of this particular book.
No, this was more like over 5 years of planning, plotting, saving funds, selling my possessions so that I could make the escape. I will write another post on this experience to share how I did it.
For now I’m focused on completing the first draft of ‘How to Find your Purpose and Do Work You Love’ and I’m excited about this new entrepreneurial journey which I will be sharing on this site.
Have you had a traditional book deal? What was your experience? Do you have any major milestones you have recently achieved or plan to achieve? Please share below.