Now that I have finally pushed past that tough editing phase, I have decided to commit to a launch date which I revealed in the previous post.
In today’s post, I want to explain why you need a book launch date and how it can help you to finish that book or project you are creating.
I had previously set a book launch date of July 2016. Obviously, that was missed because the book wasn’t ready at all and looking back, it was a superficial date to pick.
I had no idea how much work would be involved. And I also had no idea how emotional the writing process can be.
I had to deal with self-doubt, procrastination and perfectionism tendencies. And that’s because the writing process is hard! Everyone wants to write a book. But not everyone can do it.
Writing a book is a mammoth project. It requires stamina and persistence. There will be challenges, obstacles and huge learning curves.
It’s just like running a business. You don’t know what you don’t know till you know. And there is also only so much preparation you can do until you finally just have to jump in and get started.
Another analogy I like to use is about learning to swim. There are only so many books you can read on learning how to swim. But there will finally come a time when learning to swim can only happen when you jump into the water and attempt to swim!
This time the launch date is more significant for me because now I can finally see the light at the end of this long book journey tunnel.
She encouraged me to decide on a date and commit to it so that I would have a clear focus as to when the book would be out.
The reason for why I found editing so difficult is because I didn’t give myself a proper deadline. As a result, the work kept spilling into another day which spilt into another week which spilt into yet another month.
Why Do Deadlines Work?
In total, I have spent over seven months editing my book, and I think there needs to come a time when you need to set a clear deadline and say ”this is what I am targeting and I am going to do everything I can to hit this target.”
Having a deadline gave me something to focus on. But it also scared me because there were parts of me that doubted whether I could hit that deadline.
But having a clear date subconsciously made me act faster, make better decisions, and gain more momentum with the intention of getting this book out to market.
So why do you need to set a launch date for your book?
1. When you set a launch date, you commit to putting your work out into the world.
There is no more hiding. There are no more excuses. This is really going to happen.
2. When you set a launch date, it forces you to stop wasting time and start doing the work that matters.
No more procrastination. No more dithering. No more ‘’let me just make another edit’’. You just do the work.
I intentionally ignored all social media and emails and anything else that didn’t contribute to helping me finish the edits during the 10 day period where I fully focused on finishing the edits.
Sometimes you need to get comfortable with other things not being done so that you can focus on the ONE MAIN thing that you know you must do.
I would rather complete the most important task that will have the biggest impact and leverage. Focus, focus and focus on the main thing you need to be doing first.
3. When you set a launch date, you start producing to the best of your abilities both in speed and quality.
I felt like I had so many edits and changes to make in the editing phase and I thought it would take months and months.
But when I set the deadline of 1st July, all of a sudden I became super focused. I
I developed a plan and broke down this huge editing task into manageable pieces and slotted them into my day.
Specifically, the book has 25 chapters, and I edited three chapters per day. No more and no less.
If I finished my three chapters earlier than expected, I allowed myself some time off as I needed a break (as I have a tendency to want to do everything right now which leads to overwhelm and burn out!).
Time away from the manuscript also allowed my sub-conscious mind to ponder away with some thoughts. It also made me feel refreshed and more motivated to tackle the next set of edits scheduled for the following day.
I managed to complete the edits in less than ten days. So what was I doing in all those other months of editing? I was procrastinating dithering and looking for excuses.
So if you are struggling with editing or any other stage with your book, then set a book launch date. Declare it publicly (like I have on this blog). Tell your friends and supporters.
How important is a Book Launch?
- It gives you a clear focus to target
- Generate spike sales on the day your book launches and increase your chances of getting a bestseller status.
- Being an author-entrepreneur, I know that the launch date will result in spike sells (a lot of sales in a short period) but it’s the long term I also need to focus on. But you can take advantage of this time to push sales and gain momentum.
- Use a book launch date as an excuse to have a party and celebrate your achievement!
Have you set a launch date for your book? Please share in the comments below and join in the conversation.