I’m feeling really excited that my book is launching soon! Many of you have been asking me patiently when it’s launching. Though I don’t have an exact launch date yet, I am aiming to launch by the end of this month (Aug 2017).
So what are the hold-ups?
- I’m still waiting for my formatter to format both the print and e-book. I am hoping this will be completed within a week.
- I need to set up my author page on Amazon (both UK and USA)
- I also need to create the bonus content that readers will get when they purchase the book. This will be additional content my readers can refer to, a free workbook and additional exercises to do alongside the book.
My focus is now firmly moved to marketing and this means I need to start thinking about the following:
- Make sure I have an author bio/profile ready (this can also be used for marketing)
- Set up a book page on my website which has details of Escape The Cubicle
- Contracts: I need ensure I have a contract signed with anyone who has contributed to the book to ensure the copyright remains mine i.e any quotes, Forewords, cover design copyright must be signed to the author.
Some more tips for cover design
Now that my cover is finalised here are a few more tips I want to share as I progress through this journey:
1 ) Ask for a flat and 3D version for your book cover
These can be used as part of your marketing and promo. Take a look at my examples below.
This is a 3D version of my upcoming book:
This is a flat file version of my book which shows how the cover looks on a mobile or tablet device.
It’s best you ask your designer to provide these to you now rather than later as they may charge you extra later. Also, ensure you have the original files as a jpg or png file.
2 ) Do you own the Copyright?
Ensure the copyright of the cover belongs to you and not the designer. Also, ensure you have the licenses as well for any images.
The signpost image above in my cover was custom made for me so I can use this however I like.
If your designer has used any licenses images then it’s still your responsibility to ensure you can use these. For example, some images can only be used 500 times.
What happens if you sell more than 500 copies of your book? You will have reached your license terms. So make sure you control all your assets and get this in writing.
3 ) Get your ISBNs now
I decided to purchase my own ISBN.
An ISBN is an industry wide code used by publishers which officially tracks who publishes books.
Though I had always intended to use a paid ISBN (Amazon do provide their own free ISBN but using these can make it difficult to sell your book outside the Amazon eco-system).
I didn’t realise until just now that the ISBN my editors publishing company provided me with would list them as the official publishers of my work!
Many people argue ISBNs are not very important but I an an indie-author I want to ensure I own all my own assets.
So I bought my own ISBNs and provided 2 of them to my formatter and cover designer as they need to update the ISBN codes on the back cover and the inside of the book.
So make sure you get your ISBNs before the cover and interior format is finalised.
You will need a new ISBN per format i.e ebook and print will need their own ISBN. I purchased a block of 10 codes from Nielson who provide these codes in the UK.
Do you have any extra tips to share about book cover design? Please join in the conversation by posting a comment below or like and share.
Related & Recommended Posts
- Nielson to purchase ISBNs if you are in the UK
- How to get the best out of your book cover designer
- What format does your book need to be in?
- How to choose the best book cover for your book