Many people would like to start a blog but don’t know where to start or what to write about.
But if you have an inkling that you want to be writing about something then I would encourage you to give it a go.
Often we compare ourselves to other successful bloggers and think we also need to be super successful millionaire bloggers when you post the first article. The social media world we live in today makes us believe that success is instant and achieved within a few clicks.
But it doesn’t work that way nor should it.
Any degree of success is the result of consistent work. It just appears to be instantaneous when it appears in public.
Why I Blog
I started blogging because I love to write and express my ideas. Writing is a form of creativity and personally for me, is a form of mediation.
It helps me to gather and align my thoughts. It helps me to hear what I’m thinking and make sense of the thousands of thoughts racing around in my head.
Only once the words appear on the page do I recognise what is going on in my head.
Writing is a creative process. You manifest the unseen into words and prose that can inspire others and potentially change lives.
So if you are an author- entrepreneur. Here are eight reasons why you should start a blog
1. Find an audience for your books
This is probably the most obvious if you are already an author. Your blog is a great way to find the right reader and audience for the product you are creating.
The same goes for if you are running a business. If you are writing romance books, then you will want to attract romance readers and not horror readers.
If you are running a cat minding service, then your audience are people with cats who need a cat sitter. Check out their blog posts. They talk about all things cats, such as how to apply medication to your cat, how to keep your cats cool in the summer and so on.
Your content should serve the needs of your target audience and not everyone.
Aim to solve the specific needs of your customer.
If you write for everyone, then you are writing for no one.
What do they struggle with? How can you provide advice or guidance to solve their pain points?
For example, my audience is authors (who are serious about making a living from their writing) as well as entrepreneurs.
I talk about my experience of leaving the corporate world to pursue the entrepreneurial path, the obstacles I come across and sharing what I am learning as I go along this journey.
Because remember, this is a journey, not just an end destination to be racing towards.
And don’t be afraid of targeting a small niche. You would rather have a small but dedicated following than having thousands of followers who don’t engage with you or care about what you have to say (and will also be less likely to buy your services).
2. Find your voice as a writer
Blogging helps you to find your voice. This is the key reason for why I started my blog.
Working in the corporate sector for over 12 years had stunted my creativity.
I did write in my day job, but it was all business plans and mathematical graphs.
I didn’t have any space to create what I wanted. I was told what to do and created that.
Having a blog felt like being able to breathe fresh air. I could now choose to work on what I wanted. I could write about the stuff that interested me.
And that is why I write about the importance of finding your passions and dreams, of living life on purpose, of creating a new career as an author – entrepreneur publisher.
These things interest me and keep me working hard because I love doing it. I feel I am aligned to doing work that brings out my best qualities and also contributes back into society in a meaningful way.
But finding your voice can be hard. I still struggle with it today but compared to a year before; I feel I am finding more of my voice.
Your voice is ‘the real you’. You are not pretending to be someone else. When someone reads your words, they feel like they are having a conversation with you.
But it can be hard to fully express your voice because of expectations and fears.
I see finding your voice like finding a perfect pair of shoes you like to wear.
In some instances, you are forced to wear your smart shoes and suit and tie even though all you really want to do is put on your fluffy pink thermal socks (OK, so I’m just describing me!).
Finding your voice is akin to wearing your fluffy thermal socks and saying ‘’hey this is me, and I’m OK with it. I’m not a smart suit and tie person; I’m a fluffy slipper person!”.
Finding your voice can take time, but the best way to finding it is to keep on writing. Every word you write opens up your heart and soul just a little bit more and sets the fear back just a little bit more.
3. Give readers an insight into you as a person
Blogging allows your readers to see who you are as a person.
If you go to my about page, you will see that I give a more personal insight into who I am and what I do.
When you read my posts, I hope that you can feel as though I am speaking those words. When you read my posts, you should be able to say ‘yup, that sounds like just the sort of thing Sukhi would say’’.
4. Build their loyalty to your author brand
The blog is your home on the internet. And in today’s world, this is non-negotiable. Even if you have a book out already, it’s important to have a home on the internet and to own it.
If someone wants to contact you, then they will go to the internet as their first port of call. It is your responsibility as a business person to make that connection happen in the easiest way possible. You also get to control the message that is being said about you.
Blogging will help to build your author brand, and this is an asset you are creating and which could become valuable in years to come. Especially if your content is part of your marketing.
Blogging about the things you know builds your authority on the topic, and you will be seen as an expert in that field.
5. Share samples of your work
Your blog is a great way to share examples of your past and current works in progress.
I have shared samples of my work on my blog, and it is a great way to get feedback. For example, I shared an excerpt of my upcoming book in this post.
I also ask my readers for help with book titles and cover designs. It makes my readers more engaged in the process.
Sharing my work also gives me courage and confidence because I am putting my work out there.
Every time I press publish, I feel a little more courageous and push past the doubt.
6. Repurpose content you’ve written for other sites or purposes
If you write for other blogs or websites, having your own blog is a great way to store all the work you have created in one place.
Again it can be used to show your authority and credibility as a writer.
You can also use this content again to create a new product such as an online course based on your book or convert blog posts into infographics you can use as part of your social media marketing.
7. Build sales and recommendations
As an entrepreneur, you need to think about how you can create value, so people pay you for that value. Your blog is a place where your customers can go to buy your products and services directly from you.
Social proof is so important these days too so you can also use your blog to share customer testimonials and reviews like I have done on my subscribe page here.
8. Boost your website’s ranking by providing frequent new content
Everyone wants to rank highly on Google or other search engines. Because the more people find you, the more chances you have to sell your services or product.
And the best way to do that is by creating new, fresh and relevant content on a consistent basis. This is also known as content marketing.
This has particularly worked for me. I have been producing new, relevant content twice a week every week for over a year now. This has resulted in over 120 blog posts and over 120,000 words of new content.
At the time of writing this post, I have started to appear on the first and second pages of Google when you search for ‘author entrepreneur’. And note I have not spent any money on advertising to get this coverage.
More and more people are finding me online because I post content that is relevant for authors and entrepreneurs.
But the most important reason to write a blog, in my opinion, is if you cannot survive if you don’t write.
For me, I need to write every day; it is a form of self expression. It makes me happy. And I know it helps other people too.
In my darkest and most difficult times, I always turn to a trusted book for advice. They changed my life.
You must only write if you enjoy it. If you are not a writer think about where your strengths lie.
Perhaps you prefer video blogging or podcasting?
Perhaps speaking comes more naturally to you than do words? See where your strengths are and then put them into action.
Are you inspired to start writing your blog? Let me know what topics you would like to write about or let me know why you are still not writing. What is holding you back? Share here and together we can help get you writing!
Also published on Medium.