Finding the time to write can be a struggle.
It’s hard enough to write content for your book but it can be overwhelming when you also need to produce content for a blog if you have one.
So lately I had a think about whether or not it was worth my time to continue this blog. And the answer was a big a big fat YES.
Why? Because my blog helps me to find my voice, practise my writing and connect with my readers.
But most importantly, blogging and publishing on a regular basis help give me the discipline and the courage to stick to a deadline and publish my work in public.
It forces me to finish the piece of work I am working on. This helps to build a writing habit which is what I am actively working on.
Why Should I Blog?
However, I do think every author who is serious about making a living as a writer needs to have a blog. This is because:
- A blog is a platform for you to showcase your work and to connect with your readers
- It’s a place where you can have genuine relationships with the very people who support and buy your work
- Most importantly, it helps to build your courage as a writer. The habit of writing to a deadline, completing a piece of writing and then pressing the publish button will give you the confidence you need to keep on writing.
Blogging is NOT easy money!
Many people seem to think blogging is easy money. First of all, it is not an easy way to make money, and secondly, it is hard work!
I have had a few blogs prior to starting this one and I realised if I was not interested in the subject matter then it became increasingly difficult to produce the required content.
Writing for this blog is fun because I am so passionate about writing and self-publishing. I am determined to make a living from my writing and I want this to be my life! I want to be an author entrepreneur. And this blog provides me with a space to record my progress and document my learning.
What’s Your Why?
So ask yourself, if you are blogging, WHY are you blogging?
You need to have a strong reason as to why you want to blog. This reason should be enough to help you to post on a regular basis, regardless of whether or not people read your work. Your blog should primarily be for YOU first.
So if you do not have a blog, here are 10 reasons as to why you should have one, especially if you are still in the process of writing your first book. A blog can help you to start growing your audience and build an author presence for you.
Top 10 reasons for why an Author should start blogging:
- A place where people can find you online. Google loves blogs and regular content updates. All content is indexed and over time you can build up a great internet presence so people can find you when searching.
- Connect with like-minded people. Being a blogger opens up a new world of networking. You can connect with other authors who blog, or literary agents, publishers and communities all over the world.
- Two-way interaction and feedback. You can allow comments on your blog so people can connect with you directly by leaving a message. You can also comment on other blogs. This allows an interaction that cannot be achieved by a static website or email.
- Marketing you as an author. You can add all sorts of information about yourself on your blog, including photos, videos and examples of your work. You can list your publishing credits, your ebooks, articles, media appearances and anything else you want to use to market yourself as an author.
- Book promotion. Have a special page for your book where you can add photos, downloads of chapters and any other information on your book. You can do special blog posts, for example, an interview with you talking about your book, or a giveaway.
- Online sales channel. You can use your blog as a place to sell your books and services.
- Writing practice. Blogging is a very dynamic way of writing. Sometimes you will get an idea and want to blog on it immediately. You will do some research, try to write something catchy or useful, and then post it all very quickly. Sometimes you might spend a lot longer on one piece, but generally, you write between 500-800 words and get it out there.
- Blog your book. You can use your book as the key material for your blog. Take excerpts and use them as posts, and then spin off from those posts into new things. This will get you traffic related to your topic/book subject so you can have a sales page that allows people to buy your book.
- Build an audience. People can subscribe to your blog through signing up to your mailing list. This is a key way to build your reader base and your reach.
- Build your platform. Publishers these days want a “platform” meaning that you have a following, people who will buy your books. If you are self-published, this is even more important as you will need to sell it yourself. Blogging allows you to build this platform in terms of a body of work, an online presence, knowledge of the industry and marketing as well as building a fanbase of people who are interested in what you have to say.
Do you blog as an author? How do you find the time to blog and write for your book? Do you think it is important to have a blog as an author? Please share in the comments below.