I’m fast approaching the end stages of getting my book ‘Escape The Cubicle’ to market and it’s so exciting!
Like I mentioned in my previous post, I can finally see the light at the end of the tunnel as this book has been 1.5 years in the making!
I have just a few more edits to check from my proofreader as I made some additional changes last week to the manuscript.
I have also decided upon a book cover which the designer is working on with a few more changes to finalise.
So that now brings me to the next stage in getting this book published which is about creating the Blurb.
What is a Book Blurb?
The book blurb is the text you find at the back of the book. Its job is to entice and hook the reader to wanting to know more about your book and buy it!
The way I see it, blurbs, as well as your book cover, are all part of marketing your book.
As an author-entrepreneur, you also need to be thinking about marketing and promotion as part of your overall strategy to a good book launch as well as part of how you run your author business.
The purpose of your book cover is to get the readers attention and turn it over to the back (to read more)
Once the reader is at the back of your book he will then read the blurb.
The job of the blurb is to get the reader interested in wanting to know more and buy the book. But the key goal of the blurb is for the potential reader to look inside the book.
Once they look inside the book, it is likely or more than likely that the reader will buy your book because they’ve passed all the three stages which are:
- A book cover that attracts the attention of a reader
- Being excited by the blurb and wanting to know more about the book
- Which makes the reader open the book to read more (or download a sample) and buy the book!
How to Structure A Book Blurb
I hired my editor to come up with two professional blurbs. Here is the general format that she followed which should follow this logical flow:
- Start off by asking key questions
- Establish your authority: a bit about the author, why are you the best person to write this book? How do can you establish your authority/authenticity?
- Benefits of this book: show how this book breaks down the challenge into something manageable
- Features of this book: mention the exercises in the book and how they can practically help the reader
- End on a positive note
And here are the two versions that she produced. I quite like both what do you think?
Version one – Escape The Cubicle
Do you feel like a passenger in your own life? Would you like to take charge and do something more fulfilling?
Most people trapped in corporate cubicles never leave. Fact. No matter how miserable, they stick it out for “just one more year” after another. I couldn’t do it. I couldn’t take it any more. After 10 tough years, I knew there had to be a better, more fulfilling, enjoyable life for me out there – I just didn’t have a clue how to find it.
This book shares everything I have learned on my journey to building a new kind of life – from finding my passions and purpose to reconnecting with the things that I used to enjoy and even rediscovering talents and skills that have laid buried under spreadsheets for far too long. Taking the first step towards a different kind of life can feel scary and overwhelming, but this book gently guides you through the process, providing a practical framework for you to build on. I’ve devised xxx exercises to really get you thinking long and hard about what it is you want and how you can get there. I also share tips and tricks that have helped me reset my compass and build a happier, healthier life.
Ready to escape the cubicle and start living a life you love? Let’s do it…
Version 2 – Escape The Cubicle
Do you work long hours, eat badly, feel tired all the time? Do you ever have moments when you wonder how this became your life? Or Is this the life you chose?
I was just like you. Exhausted, unhappy and stuck on the treadmill. I promised myself I’d stick it out for “just one more year”, but 10 exhausting years later I couldn’t take another day. I bravely handed my notice in and took a step into the deep unknown. I was in freefall. I had no idea what to do next. Corporate life was all I’d ever known.
I believed that there had to be a better life for me – one with passion and purpose and genuine fulfilment, I just had no clue how to find it. It took a year of research, soul-searching and experimenting before I fully reset my compass and created a new life. In this book, I want to share the most important lessons I’ve learned along the way and show you that creating a meaningful life is not as scary as it sounds, and the best investment you can ever make in yourself.
I break things down into manageable sections, with lots of practical exercises to get you thinking really critically/analytically about yourself, your skills, your mindest, your physical and mental health, what makes you happy and more. When you put each of these little exercises together, you will have a blueprint/framework for you to take the first steps towards creating a life you love.
Ready to take the first step?
Which Blurb do you like best? Which makes you want to read more? Please join in the conversation by posting a comment below or like and share.
Also published on Medium.